I run social media for my magazine, so basically I get paid to run around the internet reading people’s Facebook posts, tweets, news articles and blog posts. Yeah, it’s a sweet gig, but somebody’s gotta do it, right?
Today I found an article titled, “Why Facebook Is More Important Than Your House.” You would think that since I spend the better part of the week on that site, this would delight me. It turns out that around the same time this article was written last winter, I had come across another article, “How Facebook Secretly Ends Your Relationships,” and this one has had me thinking ever since I read it about how much our relationships with others have changed in recent years.
To be clear, I am not bashing social media or Facebook (not today, at least). Although I occasionally suffer from a little SM-overload, I love my job and am constantly amazed at all of the brilliant and informative information that I come across daily.
I will say, though, that since February I’ve looked at social media a lot differently, and it’s changed the way I’ve interacted on my personal accounts. I realized that in some ways I’ve used social media as a replacement for real-life interaction, able to lurk secretly around my friends’ and followers’ activities without having to give anything of myself other than the occasional pithy (in my own mind) remark. It’s made me pull back quite a bit.
Sites like Facebook and Twitter, not to mention blogs, have allowed us to do incredible things: stay in touch with friends and family on the other side of the world, learn about world-changing events as they break, and find like-minded people to connect with that we would have otherwise never met, to name a few.
But I think that these sites have also allowed us to treat many of our connections on autopilot, to make it more about how many “friends” that we have rather than the quality of those friendships. Others have been saying similar things for quite some time, but armed with the added knowledge of just how ingrained in our lives social media becomes, and how it evaluates our unconscious (or is it subconscious?) actions and manipulates our online relationships based on their findings — well, that just makes a person think.
So, am I going to stop using social media? Even excluding the fact that I use it for work, I doubt it. There’s just too much going on to be completely left out of the loop. But I am going to use it more wisely, just like I’ve been trying to do with my television and movie viewing habits. And I’m going to try and repair some of the “IRL” bonds that I’ve let slip as I’ve allowed “life” to get in the way. In the end, it’s the only thing that’s going to make me truly connected — and truly happy.
So, if you’ll excuse me, I’m going to log off and go call a friend. Doesn’t matter who, as long as I don’t do it online. ;-)



